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The Norwegian market is relatively small, but technology savvy, innovative and largely
homogeneous, and often one of the first to try out new technology. This makes Norway, along
with its Nordic neighbors, a good entry point into the European market for many U.S.
companies. Statistics Norway indicates that the overall ICT market in Norway is worth more
than USD 60 billion.

The Norwegian ICT market is in a high growth period, and is expected to remain so for a few
more years. After a slow period, some ICT market segments have enjoyed growth rates of 15
per cent, according to Statistics Norway.

Norwegian consumers’ demand for e-commerce is high. The value of e-commerce in Norway
has increased from USD 290 million to USD 610 million according to the analyst firm MMI. The
increase in e-commerce may be a result of more diverse and higher quality goods on offer, that
consumer confidence and IT skills are on the increase, and that ever more suppliers of products
and services use the Internet as a sales channel. Surveys indicate that 66% of Internet users
have ordered products and services online at some time, TNS Gallup reports. Books, travel, IT
equipment and clothing are still the best-selling products on the Internet, while films, tickets and
books have the highest growth rates. Air travel makes up 83% of travel booked online.

A need for more sophisticated storage solutions in Norwegian enterprises create opportunities.
Systems Integrators offering these solutions in Norway report of 60-70% storage growth
annually. Some clients need to expand their capacity by as much as 200%. This expansive
growth requires differentiating cost of data storage based on usage. US vendors and service
providers can profit from this market opportunity by offering analysis services, applications and


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Internet users 2,680,000
Internet Users Rank 36
Internet Users Date of Information 2002
 Telephones - mobile cellular 2,080,408
Cell Phone Rank 35
Cell Phone Date of Information 1998
 Telephones - main lines in use 2,735,000
Telephone Rank 46
Telephones Date of Information 1998
GDP - real growth rate(%) 1.6
Growth Rank 124
Growth Date of Information  2002 est.
GDP - per capita $31,800
GDP/pc Rank 6
GDP/pc Date of Information  2002 est.
GDP $143,000,000,000
GDP Rank 47
GDP Date of Information  2002 est.
Population 4,546,123
Pop Rank 117
Pop Date of Information  July 2003 est.

Cruising the fjords out of Bergen, Norway

This site was last updated 31 March, 2009